The Pandemic started during my tenure as Marketing Director. As so many were struggling to adjust to a new social norm, our non-profit also lost its main way of connecting with our members because the Conservatory allowed no guests during the shutdown. I harnessed the power of our social media and started live streaming from inside the Conservatory. The streams quickly went viral, and because the account was full of beautiful and educational content we retained many of our new virtual visitors as new instagram followers. Our account quickly grew from 3k followers to over 10k, with many engaged and supportive followers that the account continues to retain 4 years after.

Dynamic posters were created for all of our programming and events. As our main form of marketing, these posters were meant to be eye catching and to appear in many formats across platforms.

Creating programming myself was an exciting opportunity at the Friends of the Conservatory. As a small nonprofit there was lots of opportunity to craft programming and learn many dynamics of nonprofit management. I created every aspect of this Cacti-Terrarium class from marketing to teaching the class.

We collaborated with @themintgardner and Studio Life to create this special virtual watercolor class. I created the poster with the watercolor example from the class, as well as shooting and editing this promo video.

Annual Reports became one of my favorite things to do while I was on staff at the Friends of the Conservatory. I loved going above and beyond to make a bespoke print of the annual report to match the beauty of the Conservatory.

Plant Sales were our main fundraiser and source of income, advertising them was at the center of my focus as Marketing Director. For our sales in 2020 I asked local artist Kelly Bjork to donate illustrations to be used in the plant sale marketing for the year. The illustrations were so popular we also made a tote bag and sweatshirt with them as well.